Hello / the case for the new site
The new Chris Hollon Construction website is not simply a visual replacement. It is a new content, search, conversion, and maintenance system built to make the business easier to find, easier to understand, and easier to contact than it was on the old site.
The site should help someone make a confident next decision.
routes in the current build
unique location pages
dedicated service pages
duplicate title or H1 findings
The honest summary
The current live site was not invisible. Search Console showed that Google knew the domain and that the homepage had visibility. The problem was that the search value was concentrated in too few places, and several important pages had not been discovered or crawled.
This redesign addresses that weakness directly. It gives each major service and each priority community a clear, useful, internally linked destination. It also gives the business a way to see what is working and fix what is not after launch.
That is the difference between a site that is published and a site that is built to earn attention over time.
Before and after
What was weaker before
The old structure made service discovery less direct.
What the new site does
A clear service system gives Decks, Kitchens & Baths, Basements, Outdoor Living, Roofing, and Windows & Doors their own pages, links, FAQs, calculators, images, and estimate paths.
What was weaker before
The old sitemap exposed 38 URLs, while several priority service, location, contact, and review URLs were unknown to Google in targeted inspection.
What the new site does
The new build has an indexed service-area hub plus 40 town pages. Every town page links to services, nearby towns, and a contact path.
What was weaker before
The visitor had fewer obvious routes from research to action.
What the new site does
The new site puts the phone number, request-estimate paths, service CTAs, emergency contact, and full-column mobile form in the places people need them.
What was weaker before
The old site did not give every major service enough room to answer practical homeowner questions.
What the new site does
Each service page explains what the work includes, what to look for, how the process works, what affects cost, and when to request an assessment.
What was weaker before
The experience was not designed around the current mobile and tablet navigation standard.
What the new site does
The header stays available through tablet widths. The open menu becomes a full-screen, categorized card list with two columns on mobile and four when tablet space allows.
What was weaker before
The previous site had less structure for separating verified information from broad marketing language.
What the new site does
The new content uses plain-language guidance, source records for location research, accessible image descriptions, review standards, and clear placeholders for facts that still need owner confirmation.
What was weaker before
The old site was harder to audit and extend without creating another one-off page.
What the new site does
Shared Astro layouts, data-driven services and locations, a sitemap, structured data, and repeatable audits give the team a system to improve instead of a pile of pages to maintain manually.
What was actually built
01 / Content and structure
The new information architecture separates services, service areas, projects, field notes, reviews, FAQs, about, contact, privacy, and legacy archives. That gives each intent a sensible destination. A homeowner can start with a problem, a room, a town, or a project question and still reach a useful next step.
02 / Local search
The first service-area wave covers 40 communities within the planned radius of Crescent Springs. Each page has its own headline, introduction, local context, planning note, homeowner note, six locally framed service angles, nearby links, areaServed schema, and source URLs. The same services are available, but the explanation changes with the community.
03 / Conversion and trust
The estimate form is part of the page experience rather than an afterthought. It uses the real service list, asks what the homeowner needs, includes an emergency choice, keeps the ZIP code for service-area context, and provides a phone fallback when the email service is not configured. The site also uses the verified phone number consistently.
04 / Technical SEO and AEO
The build generates canonical URLs, descriptions, Open Graph data, Twitter metadata, relevant structured data, breadcrumbs, and a sitemap. It also exposes llms.txt and llms-full.txt for machine-readable context. The page content is written in direct language so it can work for traditional search, answer engines, and people reading on the page.
05 / Performance and maintenance
Astro keeps most page content lightweight, while React is reserved for interactive pieces such as the estimate form, FAQ accordion, cost calculators, and gallery filter. Images have descriptive alt text and explicit dimensions. The repository also includes a daily SEO monitor that can check sitemap URLs, response codes, noindex signals, canonical mismatches, and Search Console data when the service account is configured.
The evidence behind the redesign
270 clicks, 21,537 impressions, 1.25% CTR, and average position 13.5.
The homepage accounted for 267 clicks and 21,404 impressions in the returned page report. Basements and roofing were the only other pages with recorded clicks in that report.
The old sitemap exposed 38 URLs. Targeted inspection passed for the homepage, basements, and roofing, while decks, kitchens and baths, outdoor living, windows and doors, service areas, contact, and reviews were returned as unknown to Google.
The replacement connects the priority pages through navigation, service links, location links, FAQs, related content, canonical signals, structured data, and a current sitemap. Submission is still not a guarantee of indexing, so the monitoring and post-launch validation remain part of the plan.
GA4 baseline / six-month plan
The first version of this plan was too conservative. Reaching 500 sessions would be useful, but it would not show the full upside of a better-structured site. A more honest target is 550 to 700 monthly sessions by month six, with 725 as a stretch line if the priority pages are indexed, the local profile supports the site, and phone and form tracking are working.
Actual GA4 sessions: May 265, June 440, July 413, and August 144 through August 11. The six orange bars are targets, not reported results or guarantees.
Actual traffic is shown first. The orange bars are targets, not reported results or guarantees.
A serious growth target: roughly 48 to 88% above the May-to-July average of 373 sessions.
A meaningful increase from the current three-month average of about 127 organic-search sessions.
An improvement from the current complete-month range of 34 to 37%, without assuming every visit becomes a lead.
Phone clicks and estimate submissions need to be configured before this becomes a KPI.
The service foundation
The site is organized around Decks, Kitchens & Baths, Basements, Outdoor Living, Roofing, Windows & Doors. Each page explains the work, gives homeowners practical context, and points to a direct estimate path.
See the service pages →Custom decks planned around your home, the yard, and the way your family wants to use the space.
02Renovations for the rooms you use most, with better layout, storage, lighting, and finish details.
03Turn unfinished square footage into comfortable, useful living space with a plan for moisture, light, and access.
04Covered patios, screened porches, and backyard structures that stretch the season and bring people together.
05Straightforward roof assessments, focused repairs, and complete replacement when the evidence calls for it.
06Improve comfort, efficiency, security, and curb appeal with correctly sized and carefully finished replacements.
Planning tools / six calculators
Each service page includes a calculator that turns a rough size and project direction into a local planning range. The tools help homeowners decide whether a project fits the early budget. They are not quotes, and every final scope still depends on the home, materials, access, permits, and existing conditions.
01 / Decks
Choose the approximate deck area, then compare pressure-treated, composite, or covered and screened direction. The range uses square footage and leaves room for the material, stairs, structure, access, and finish details that need to be confirmed on site.
02 / Kitchens & baths
Use the room size as a first planning input, then select a refresh, full remodel, or premium layout and finish direction. This is a broad starting range because cabinets, plumbing moves, tile, fixtures, electrical work, and room-specific scope can change the total quickly.
03 / Basements
Enter the approximate basement area and choose living space, office or guest space, or a plan that includes a bathroom or wet bar. The result helps frame the conversation around framing, insulation, drywall, flooring, utilities, egress, and finish level.
04 / Outdoor living
Set the approximate outdoor area and compare a covered patio, screened porch, or outdoor room with kitchen preparation. The range is a starting point for thinking about structure, roofing, screening, utilities, finishes, and the way the space will be used.
05 / Roofing
Enter the roof area and choose a focused repair, asphalt shingle replacement, or complex replacement. Roof pitch, layers, decking, flashing, access, ventilation, and material choice can move the final number, so the calculator is for planning rather than a roof quote.
06 / Windows & doors
Enter the number of openings and compare window replacements, an entry door with windows, or patio doors and larger openings. The range accounts for the opening count and direction, while exact measurements, frame condition, glass, trim, and installation details require an in-home review.
The business result
A better website does not replace the work or the reputation behind the business. It helps more of the right people understand that work, find the relevant service, see the next step, and make contact with fewer unanswered questions.
Built to improve
New project photography, verified reviews, owner-approved details, and real post-launch data can keep making the site more accurate and more effective.
Call (513) 399-8208 →The honest valuation
The number depends on whether we are pricing the work required to replace it, the site as a standalone asset, or the business value it can create over time. Those are different numbers, and treating them as the same would be misleading.
$18,000 to $35,000
A realistic rebuild range for a custom Astro site with roughly 85 routes, 40 unique location pages, six service hubs, custom photography, responsive UX, technical SEO, structured data, analytics, and lead-form infrastructure.
$5,000 to $12,000
A website buyer would discount the asset until it has documented traffic, qualified leads, and revenue. Pages and design alone do not establish resale value.
$25,000 to $75,000+
That is the potential value to Chris Hollon Construction if the site produces a few additional qualified remodeling jobs each year. This is business impact, not a guaranteed sale price.
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